Hobie Eyewear’s Hull Float Sunglasses Leave a Lasting Impact at ICAST 2025

Actor and comedian Steve Harvey, recipient of the inaugural ASA Impact Award at ICAST 2025, was impressed by Hobie® Eyewear’s floating sunglasses during his visit to the brand’s booth.

As part of its sustainability efforts, Hobie® Eyewear partnered with the FishAmerica Foundation this year to support habitat restoration and clean water initiatives nationwide. A portion of every Hull Float sale directly benefits the Foundation’s conservation programs.

“ASA has been thrilled to work closely with Hobie® Eyewear on this incredible project that helps grow the sportfishing community, raises awareness around conservation, and supports efforts to keep Americans fishing. Not only have they developed a product that’s durable and effective on the water, but they’ve also found a way to make it sustainably,” said MaryBeth Long, VP of Communications – American Sportfishing Association. “We fully support Hobie’s mission to promote sustainable initiatives and are grateful that proceeds from this project will provide much-needed funding to the FishAmerica Foundation. Fishing and conservation go hand in hand. We’re excited to see what’s next for Hobie® Eyewear and look forward to a long-term partnership!”

In addition, Hobie® Eyewear proudly supported professional angler Carl Jocumsen’s #WorldWideLakeCleanup campaign by organizing two cleanups of their own—one at Jordan Lake, North Carolina, and another at Jones Beach, New York. These events engaged local communities and highlighted the brand’s hands-on commitment to cleaner waterways.

Bassmaster Elite Series angler Carl Jocumsen walks through Hull Float by Hobie® Eyewear at ICAST 2025.

Jocumsen added, "I just can't say enough about how much Hull Float means to me. It's everything I've wanted in a pair of eyewear, and working on them with such a cool company like Hobie® Eyewear is amazing. They are priced right but feel and fit like a high-dollar pair. The lenses have no compromise on quality, which I need to compete against the best in the world. And to top it all off, they’re upcycled and float! So, you can feel great about helping the environment. Thank you Hobie®."

For Hobie® Eyewear, Hull Float is more than just a pair of sunglasses. It’s a symbol of what’s possible when innovation and purpose go hand in hand.