Hobie Eyewear Launches New Pioneer and Frontier Sunglasses from Field & Stream Collaboration

Oceanside, CA (June 2, 2025) - Hobie® Eyewear is excited to announce the official launch of its two new sunglasses styles—Pioneer and Frontier—the first products born from its collaboration with Field & Stream, one of America's most respected outdoor brands. The collection is now available online at www.hobieeyewear.com, marking the start of a bold new chapter in Hobie® Eyewear’s expansion beyond the water and deeper into land-based adventure.

This release brings to life a shared vision between two iconic outdoor names. Designed to blend performance with timeless style, Pioneer and Frontier reflect both brands’ commitment to quality, utility, and a life lived outside.

“These sunglasses are a celebration of classic outdoor style reimagined through a modern lens,” said Darren Goldman, Vice President of Hobie® Eyewear. “We worked closely with the Field & Stream team to create frames that meet the demands of today’s outdoorsman while honoring the heritage both brands represent.”

Pioneer by Hobie® Eyewear

The Pioneer and Frontier styles draw inspiration from vintage aviators, updated with lightweight materials, Hobie® polarized lens technology, and rugged design details suited for adventure in all environments—from open water to wooded trails. They provide 100% UV protection and superior glare-cutting clarity, making them as functional as they are stylish.

Frontier by Hobie® Eyewear

With this launch, Hobie® Eyewear continues to expand its reach, offering versatile sunglasses built for anglers, hunters, hikers, and everyday explorers. The Field & Stream collaboration is a natural progression for the brand, bringing its water-tested expertise to a wider audience.

Fans of the new collection can also experience Pioneer and Frontier in person this fall at the 2025 Field & Stream Music Festival, held October 3–5 in Winnsboro, South Carolina. Hobie® Eyewear will be on-site selling these exclusive styles and connecting with festivalgoers through a weekend of music, gear, and outdoor culture.

The Pioneer and Frontier sunglasses are available now at www.hobieeyewear.com.