Hobie Eyewear Introduces “A New Wave of Color” with Limited Edition Upcycled Collection Releases
Posted on June 01 2026
HAUPPAUGE, NY — (6/1/26) Eyeking LLC brand Hobie Eyewear is bringing a bold new look to sustainability with the launch of new limited-edition colorways in its popular Upcycled Collection. Inspired directly by the iconic colors of Hobie kayaks, the release introduces a fresh wave of vibrant floating sunglasses designed for life on and off the water.
Available exclusively for a limited time at HobieEyewear.com, the new colorways will be offered in Hobie Eyewear’s Hull Float and Hatch Float sunglasses, two styles crafted from 100% upcycled Hobie kayak plastic.
This “New Wave of Color” celebrates the connection between Hobie’s legendary watersports heritage and its ongoing commitment to sustainability. Each frame is produced using excess plastic material from Hobie kayak manufacturing, helping reduce waste while transforming it into premium performance eyewear.
“Our Upcycled Collection has always represented innovation and purpose,” said Stephen Vaughan, Senior Director of Product Development at Eyeking LLC. “With these new kayak inspired colorways, we wanted to create something that not only performs on the water, but also visually connects consumers back to the Hobie lifestyle and spirit of adventure.”
In addition to their unique construction, Hull Float and Hatch Float feature lightweight floating frames, bio based polarized nylon lenses, HydroClean™ 360° coatings, and 100% UV protection for sharp, glare cutting clarity in any environment.
The launch continues Hobie Eyewear’s growing sustainability initiatives, including its partnership with the FishAmerica Foundation, where a portion of proceeds from the Upcycled Collection helps support fish habitat conservation and clean water efforts across the country.
The limited run nature of the release makes this collection one of Hobie Eyewear’s most exclusive launches to date, giving fans of the brand and Hobie kayak enthusiasts an opportunity to own a truly unique piece of the Hobie story.
The new Upcycled Collection colorways are available now while supplies last exclusively at HobieEyewear.com.