Hobie Eyewear Expands Upcycled Collection with Hatch Float Launch
Posted on March 09 2026
HAUPPAUGE, NY – Eyeking LLC brand Hobie® Eyewear is proud to introduce Hatch Float, the newest addition to the brand’s innovative Upcycled Collection. Designed for life on and around the water, Hatch Float blends everyday lifestyle style with the trusted performance anglers and watermen expect from Hobie, while reinforcing the brand’s commitment to sustainability and conservation.Crafted from 100 percent upcycled Hobie® kayak plastic, Hatch Float transforms excess kayak materials into ultra lightweight floating frames that help reduce waste while delivering dependable performance on the water. The floatable construction ensures the sunglasses stay on the surface if dropped overboard, giving anglers and boaters peace of mind during any adventure.
Hatch Float is equipped with premium Hobie polarized HydroClean™ 360° lenses, engineered with dual hydrophobic and oleophobic coatings that repel water, oil, and debris to maintain crystal clear vision in demanding marine conditions. The bio based polarized nylon optics enhance clarity, reduce glare, and improve color definition, while delivering 100 percent protection from harmful UVA, UVB, and UVC rays.Designed with a modern square silhouette, Hatch Float features a durable 6 base frame profile, integrated hinges, and rubber nose pads for all day comfort and a secure fit whether on the boat, kayak, or shore. The frame is also heat resistant and highly durable, making it built to withstand the harsh environments anglers and outdoor enthusiasts encounter.
Key product features include:
• Upcycled Hobie kayak plastic floating frame
• Bio based polarized nylon lenses
• Premium HydroClean™ 360° lens coatings
• Dual hydrophobic and oleophobic lens protection
• Ultra lightweight floatable construction
• Rubber nose pads for comfort and grip
• Integrated hinges for a clean, durable design
• 100 percent protection from UVA, UVB, and UVC rays
• Heat resistant and highly durable frame construction
As part of Hobie Eyewear’s commitment to protecting the waters anglers depend on, a portion of every Hatch Float sale is donated to the FishAmerica Foundation, supporting projects that restore fish habitat, improve water quality, and enhance fisheries across the United States. This initiative follows the same conservation partnership established with the Upcycled Collection’s original style, Hull Float, reinforcing Hobie’s mission to turn waste into performance driven eyewear while giving back to the sportfishing community.
Hatch Float sunglasses are available now at www.hobieeyewear.com, with multiple polarized lens color options including Grey, Copper, Sea Green Mirror, and Cobalt Mirror.
Consumers attending the 2026 Bassmaster Classic can also see Hatch Float in person this weekend at the Hobie Eyewear booth# 4321, where the brand will showcase the latest innovations from its floating and sustainable eyewear collections.
For more information, visit www.hobieeyewear.com.
Media Contact:
Dylan Coates | Marketing Manager
As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.