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Hobie® Eyewear Rises to the Top at ICAST 2023

Posted on January 30 2025

Oceanside, CA (July 20, 2023) - Hobie® Eyewear, the leading provider of innovative eyewear solutions for life on the water, had a standout week at ICAST 2023. With an impressive product line and unwavering commitment to innovation, Hobie® Eyewear garnered extensive attention and acclaim from the angling media.

"The buzz around Hobie® Eyewear at ICAST was at an all-time high! We had the opportunity to meet with several key media members, retailers, high-profile athletes, and influencers within the fishing industry," said Dylan Coates, Marketing Manager at Hobie® Eyewear. "The common denominator from all our interactions was the overwhelming interest and praise of our product line. Our team has worked extremely hard over the past few years to develop the most innovative eyewear solutions for life on the water while keeping our prices affordable for anglers of all levels, and I think we firmly delivered that message at the show."

Hobie® Eyewear's ICAST booth was a focal point of attraction, with attendees eagerly exploring the range of cutting-edge eyewear designed specifically for fishing and outdoor enthusiasts. Hobie® Eyewear’s commitment to delivering superior protection, performance, and style resonated with visitors, resulting in a significant surge in inquiries and orders.

The new Everglades Float sunglasses, engineered to optimize visual acuity on the water, caught the attention of anglers seeking to maximize their time on the water. Attendees were captivated by the exceptional Sightmaster Plus lens technology that eliminated glare, enhanced color contrast, and provided unparalleled optical clarity, ensuring an unforgettable fishing experience.

Hobie® Eyewear's success at ICAST 2023 was bolstered by the presence of renowned anglers, including Carl Jocumsen, who recognized the brand's commitment to excellence. Carl’s endorsement and testimonial further solidify Hobie® Eyewear's position as a trusted and reliable partner for anglers worldwide.

Pro angler Carl Jocumsen lists the new Everglades Float sunglasses as one of his personal favorites for use on the Bassmaster Elite Series this year. “They’re super clear to look through. On dark days, they brighten everything up in every aspect. I had a situation on day 2 of Lake Seminole where I had to catch a couple of bass that were up shallow. They were very finicky, fry-guarding, and on beds. The Sightmaster™ Plus lenses cut through and allowed me to see them. It was cloudy and windy. It was the worst conditions, and they did the absolute ultimate job,” said Carl Jocumsen, pro angler.

Looking ahead, Hobie® Eyewear remains dedicated to pushing the boundaries of eyewear innovation and delivering exceptional products that cater to the unique needs of anglers.

For more information, please visit www.hobieeyewear.com.