Hobie® Eyewear Reveals New Surf Lifestyle Frames

Oceanside, CA (April 24, 2023) – Hobie® Eyewear promises to create waves at the inaugural SURFscape experience by unveiling five new sunglasses frames, each distinctive and all designed for the surf and beach lifestyle. The event will occur on April 29-30 in Huntington Beach, California.

SURFscape, put on by the Surf Industry Members Association, will unite the surf community and industry and allow the public outstanding opportunities to interact with their favorite beach brands, discover new products, shop, and much more. Hobie® Eyewear will be there, selling new styles and the most popular Lifestyle and Floating Collection sunglasses and doing daily prize pack giveaways that feature one-of-a-kind sunglasses. 

New Beach Lifestyle frames to be launched – Cove, Flats, Vista, Pendleton, and Loma – deliver the high-end features and quality at an outstanding value that characterize Hobie® Eyewear sunglasses, with retail prices starting at $79.99 to $99.99. All offer 100 percent UV protection, premium polarized lenses, and HydroClean™ lens coating to repel water, sunscreen, dust, grime, and more.

“With a surf heritage that dates back to the 1950's, we wanted to stay true to our history by offering classic surf-inspired styling. Styles like Flats, Pendleton and Vista are as relevant today as they were back in the early Hobie days and Cove taps into styling that can be seen all up and down the beaches of Southern California.”- Stephen Vaughan Senior Director, Product Development.

Cove blends West Coast style and sporting elements and is ideal for walking the beach or skating the boardwalk. Co-molded rubber temple grips facilitate all-day comfort for full days in the sun. Cove sunglasses come in Satin Black, Shiny Black, and Satin Crystal Grey.

Flats deliver style and comfort with a surf-inspired rectangle frame, lightweight construction that doesn’t sacrifice durability, and adjustable wire-core temples for a customized fit. Rich, vibrant color options take beach style to another level.

With a sleek, square frame with vibrant color details, Vista brings contemporary Southern California style and a comfortable fit, offering an excellent fit for the boardwalk or the beach. Handmade acetate makes Vista more durable, flexible, and stronger than regular plastic frames. Wire-core temples and spring hinges allow for maximized comfort.

The Pendleton frame offers classic appeal with one of the most popular shapes in sunglasses and a refined plastic/metal design. It comes in traditional colors like black and silver with grey lenses and tortoise/gold with copper lenses. Adjustable nose pads ensure a comfortable fit for everyone.

Loma is a petite aviator style, providing ultimate fashion and sun protection for long drives along the coast and walks in the sand. Soft rubber nose pads provide all-day comfort. Loma is available in Shiny Rose Gold, with three distinctive and stylish lens color options: Grey, Pink Mirror, and Cobalt Mirror.