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Hobie® Eyewear Partners with Field & Stream for Exclusive Collaboration at Field & Stream Music Festival

Oceanside, CA (September 16, 2024) – Hobie® Eyewear, the trusted name in premium sunglasses since 1982, is proud to announce its collaboration with Field & Stream, one of America’s most iconic outdoor brands. This partnership will be unveiled at the highly anticipated Field & Stream Music Festival, where attendees will have the first opportunity to purchase two new exclusive styles—Pioneer and Frontier—designed to celebrate the shared love for the outdoors that both brands embody.

A Collaboration Rooted in Heritage and Adventure. This collection is more than just eyewear; it is a meeting of two heritage brands that share a mutual passion for outdoor exploration and creating unforgettable experiences. Hobie® Eyewear’s journey into this collaboration began through mutual connections, leading both companies to realize that their customers deserved exceptional eyewear to elevate their outdoor adventures. With decades of expertise in water-focused eyewear, Hobie® is expanding its footprint beyond the water, allowing a broader audience to enjoy the same quality trusted by its customers since 1982.

"After being approached about this opportunity to collaborate with such an iconic brand like Field & Stream, we knew we had to deliver not only a high quality product but one that speaks directly to this community," said Darren Goldman, Vice President of Hobie® Eyewear. "The traditional aviator has always been a symbol of timeless outdoor style, and with a modern twist, we have introduced the Pioneer and Frontier—styles that the Field & Stream team loved and that we are proud to offer to this audience."

Modern Takes on Classic Silhouettes. The Pioneer and Frontier styles are modern interpretations of classic shapes that perfectly reflect the Field & Stream aesthetic. These styles have been designed not only to look great but also to enhance functionality for outdoor enthusiasts. While these are the first offerings in the collaboration, both brands are excited to explore even more functional designs in the future, further expanding into this space with innovative products that meet the needs of adventurers everywhere.

Hobie® Eyewear Pioneer

Hobie® Eyewear Frontier

Exclusive On-Site Activations at the Field & Stream Music Festival. Attendees at the Field & Stream Music Festival will be treated to a range of exciting activations hosted by Hobie® Eyewear, including:

  • Hunt Club Vendor Village Sales: Be among the first to purchase the Pioneer and Frontier sunglasses, which are available exclusively at the festival.
  • Floating Sunglasses Demo: Experience the innovative design of Hobie® Eyewear’s floating sunglasses at the “Ugly Pond” demo station, where you can try them out while fishing. The Floating Collection will also be available to demo by those who booked a fishing excursion at the Trophy Bass Pond, offering the chance to fish from Hobie® kayaks.
  • Photo Opportunity with Hobart the Duck: Do not miss a fun photo opportunity with Hobart the Duck, Hobie® Eyewear’s 16-foot-tall mascot.

As Hobie® Eyewear continues to innovate and expand its product line, the collaboration with Field & Stream marks an exciting new chapter in the brand’s history. It brings two Americana icons together to celebrate the outdoors.

Explore the collection at  www.hobieeyewear.com or www.eyeking.com for more information.